克莱顿·M.克里斯滕森(Clayton M. Christensen)：哈佛商学院罗伯特和简·西齐克教席企业管理学教授，同时还研究技术、业务管理以及综合管理。 斯科特·D. 安东尼(Scott D. Anthony) 埃里克·A. 罗恩(Erik A. Roth)

在线阅读本书 When a disruptive innovation is launched, it changes the entire industry and every firm operating within in This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so. Most books on innovation—including Christensen’s previous two books—approached innovation from t...(展开全部)

克莱顿·M.克里斯滕森(Clayton M. Christensen)：哈佛商学院罗伯特和简·西齐克教席企业管理学教授，同时还研究技术、业务管理以及综合管理。 斯科特·D. 安东尼(Scott D. Anthony) 埃里克·A. 罗恩(Erik A. Roth)

Sociological Approaches to Theories of Law applies empirical insights to examine theories of law proffered by analytical jurisprudents. The topics covered include artifact legal theory, law as a social construction, idealized accounts of the function of law, the dis-embeddeness of legal systems, the purported guidance function of law, the false social efficacy thesis, missteps ...(展开全部)

How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. "Seeing comes before words. The child looks and recognizes before it can speak." "But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the s...(展开全部)

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance...(展开全部)

Theories of Truth provides a clear, critical introduction to one of the most difficult areas of philosophy. It surveys all of the major philosophical theories of truth, presenting the crux of the issues involved at a level accessible to nonexperts yet in a manner sufficiently detailed and original to be of value to professional scholars. Kirkham's systematic treatment and metic...(展开全部)

Theories of Mythology provides students with both a history of theories of myth and a practical 'how--to' guide to interpreting myth, the most elementary form of narrative. * Both a history of theories of myth and a practical 'how--to' guide to interpreting myth. * Introduces the major theories of myth from the nineteenth century to the present day. * Covers comparative appro...(展开全部)

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, ...(展开全部)

在线阅读本书 Winning through Innovation is a complete manager's tool kit for organizational change. With lessons from their research and consulting practice as well as from dozens of companies, the authors explain why industry leaders so often lose their innovative edge-and how to keep it. The Management of Innovation and Change Series.